Plug your existing stack in — in minutes, not weeks
Running an affiliate program shouldn't mean ripping out the systems that already work for you. Merkle Tree Affiliates connects to the platforms you're already using, so your store data, CRM, analytics, and automations all stay in sync.
What you can connect (today)
Once you sign up, the in-app Integration Hub lets you connect any of these in a few clicks. No developers, no waiting on engineering.
| Platform | What it does | Best for |
|---|---|---|
| Shopify | Tracks every order automatically — commissions attribute back to the right affiliate. | E-commerce stores running on Shopify |
| WooCommerce | Same as Shopify, but for WordPress-powered stores. | Anyone using WooCommerce / WordPress |
| HubSpot | Mirrors every conversion into HubSpot as a deal in the pipeline you choose. | B2B teams that live in HubSpot |
| Google Analytics 4 | Sends purchase events to GA4 via Measurement Protocol so your funnel data stays accurate. | Anyone using GA4 |
| Zapier | Forwards every conversion to a Zapier catch-hook so you can trigger anything — Slack alerts, Google Sheets, Gmail, you name it. | Teams that automate everything |
How it actually feels
- You pick the platform from the Integration Hub catalog.
- We tell you exactly which credential to paste (and where to get it from inside that platform).
- You click Test connection — we make a real API call and confirm it works.
- We hand you a pre-built tracking snippet with your account ID already baked in. Copy, paste, done.
Setup time per integration is usually under five minutes. If a credential is wrong, the Test button tells you exactly what's off.
Security: how we handle your credentials
- Secret tokens are redacted in every API response. You'll see
shpa••••••12instead of the full token. - Credentials are only used by the integration they belong to — never shared between connections or with affiliates.
- You can pause or delete any connection at any time. Pausing stops new data flow; deleting wipes the credentials from our system immediately.
What's coming next
We're working on OAuth one-click connect for Shopify, HubSpot, and Google so you won't even need to paste a token — just click "Connect" and approve the permissions. Until then, the paste-the-API-key flow is the fastest way to get going.
Don't see a platform you need?
The Zapier integration covers most "I want X to happen when an affiliate sends me a customer" use cases — Slack, Gmail, Sheets, Notion, Mailchimp, anything Zapier supports. If there's a direct integration you'd like us to build, write us at hello@merkletreeaffiliates.com.
Related reading
- How affiliate marketing works on Merkle Tree Affiliates
- The Advertiser Performance Hub
- Apply as an Advertiser
New in 2026: one-click connects
Connecting your stack just got even simpler. Inside the advertiser portal, the new Integrations page now offers one-click connects for popular tools — pick a provider, approve the connection, you're live. No copy-pasting tokens, no fiddly redirect URLs, no support tickets.
We're rolling these out provider by provider:
- Slack — get your real-time campaign alerts (new leads, budget warnings, fraud spikes) delivered straight to a Slack channel of your choice. Connect it once; every alert from then on pings the channel automatically.
- Google Ads — connect a Google Ads account so the platform can read campaign performance into the Performance Hub without manual CSV imports.
- Meta Ads — same idea for Meta (Facebook + Instagram) ad accounts.
Each connection lives in your account. You can disconnect any provider at any time from the same page — and any external delivery (like Slack pings) stops immediately. New providers slot into the same grid, so the list only grows.
Want to see the full list of integrations we already support? Head to Integrations you can connect above for the broader picture.