What EPC actually means
EPC = total commissions / total clicks. Track it relentlessly.
All postsBlog
EPC explained: the only metric that matters
Earnings per click is the single number that tells you whether an offer is worth your traffic.
Editorial
Ready to join Merkle Tree Affiliates?
Turn what you just read into revenue.
Apply to promote our advertisers as an affiliate, launch your own program as an advertiser, or reach out with any questions — our team replies fast.